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Build Revenue Growth In-House, Don’t Rent It
Agencies create dependency. We build in-house revenue engines that give you credibility with customers and are trusted by investors.
Whether you are transitioning away from Founder-led sales, have a team that needs improvement, or implementing AI-SDRs, let our sales veterans take you to the next level!
In-House Revenue engines built by sales leaders, not marketing teams
The Rise of AI in Sales Development:
What Founders Need to Know
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70%+ of startups are experimenting with AI for outbound prospecting.
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AI reduces time-to-first-meeting by up to 50%
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The danger: poorly implemented AI damages brand trust.
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The opportunity: pairing AI with experienced guided sales expertise to maximize results.
Unsure how AI fits into your go-to-market sales strategy - we can help!
What
What Is a Revenue Motion for Startups?
It is a complete internal system-people, processes, tools, and training that transforms founder-led sales into a repeatable revenue engine.
The best startups don’t just sell, they systemize their growth. Investors reward companies that build their own in-house revenue engines.
Why
Why The Rinna Group
We’ve carried quotas and built, led, and scaled high-performing sales teams.
Startups choose us because we build revenue engines grounded in real-world sales experience.
Who’s more credible at building revenue motions, a marketing agency, or battle-tested sales veterans who’ve lived it?
Who Are You?
Startup Revenue Generation Model
Founder-Led Sales
(FLS)
Typical ARR Range *
$0 - $1M
The startup founder actively drives the sales process, leveraging deep product and market understanding to acquire initial customers.
Founder-Plus Sales
(FPS)
Typical ARR Range *
$1M - $3M
This transitional phase sees the founder still leading strategic sales, supported by SDRs for top-of-funnel and AEs for discovery, demos, and closing. The hybrid model bridges founder-led efforts with an emerging internal sales team.
Integrated Sales Teams (IST)
Typical ARR Range *
$3M - $10M
The startup now runs structured sales with SDRs and AEs working in sync across the funnel, from outreach to close, supported by internal marketing for pipeline scale and consistency.
Product-Led Sales - Hybrid
(PLS)
Typical ARR Range *
$0- $10M
This model combines free-trial or freemium approaches with SDR and AE support, using product-usage signals to identify, engage, and convert high-value users. Success depends on strong sales and marketing alignment.
The typical ARR ranges shown are estimates. Every startup has unique characteristics, so actual ranges may vary.
Sales teams that effectively communicate value
can command up to 25% higher prices
McKinsey & Company
Investor Preferred
Outsourcing may generate leads, but building your own revenue engine inspires investor confidence and unlocks capital for faster growth.
Why Build In-House
Developing in-house sales capability is a lasting competitive advantage, as investors recognize that startups with strong go-to-market motions consistently outperform those relying on outsourced solutions.
Drive Revenue with Sales Infrastructure You Own
Leverage the experience of sales veterans who have delivered over $80M in revenue, helping startups achieve their growth targets.
Built by Sales Veterans
We do not deliver leads. We build revenue machines. Our systems stay in-house, exactly where investors want them.
Is Your Pipeline Healthy?
A healthy pipeline is the lifeblood of your company.
What happens when your pipeline sputters and runs low?
Where do you turn when it’s time to take corrective action?
The revenue growth
infrastructure you own and scale
We build an end-to-end process you own, enabling
revenue producers to identify and target new opportunities
by optimizing each phase of the sales cycle.
We understand your world. The seasoned veterans at Rinna Group bring the experience to build, launch, and scale your revenue engine.
Target
Engage
Qualify
Pursue
Close
"I hired The Rinna Group to assist with our new client acquisition. They were laser-focused, and with their assistance, our company was able to increase revenue by 30%."
Member of the Board
Campaign Finance SaaS Platform